/* Chromatic Studio — "the lens" */
:root{
  --ink:#0e0e0f;--ink-2:#161514;--ink-3:#1f1d1b;
  --ivory:#f2eee8;--sand:#d6c7ae;--muted:#a8a39b;--line:#f2eee824;
  --action:#e6d3b0;--ember:#f3e6cb;
  --sans:'Poppins',Arial,sans-serif;--serif:var(--sans); /* one typeface everywhere: Poppins 400–600 */
  --ease-out:cubic-bezier(.23,1,.32,1);--ease-in-out:cubic-bezier(.77,0,.175,1);
  --gutter:clamp(20px,4.5vw,72px);
  color-scheme:dark;
}
*{box-sizing:border-box}
html{-webkit-tap-highlight-color:transparent;-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--ink);color:var(--ivory);font:400 16px/1.6 var(--sans);overflow-x:clip}
img,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,textarea{font:inherit;color:inherit}
button{cursor:pointer;background:none;border:0;padding:0}
a,button,summary,label{touch-action:manipulation}
button,.pill,.hero-nav a{-webkit-user-select:none;user-select:none}
:focus-visible{outline:2px solid var(--action);outline-offset:4px;border-radius:4px}
::selection{background:var(--action);color:#140a00}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.skip{position:fixed;left:16px;top:-80px;z-index:100;background:var(--action);color:#140a00;padding:12px 16px;border-radius:8px}.skip:focus{top:16px}

h1,h2,h3{font-family:var(--sans);font-weight:500;letter-spacing:-.035em;line-height:1.08;margin:0}
h2{font-size:clamp(34px,4.6vw,72px)}
em{font-style:normal;font-weight:600;color:var(--sand)}
.eyebrow{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);margin:0 0 22px}
section{position:relative}
.section-head{padding:0 var(--gutter);max-width:1500px;margin:0 auto 56px}
.hint{color:var(--muted);font-size:13px;margin:18px 0 0}

/* Pill buttons */
.pill{display:inline-flex;align-items:center;gap:28px;padding:16px 26px;border-radius:999px;background:var(--action);color:#140a00;font-weight:600;font-size:14px;box-shadow:0 0 22px #e6d3b040;transition:transform 160ms var(--ease-out),box-shadow 200ms ease}
.pill span{display:inline-block;font-size:18px;transition:transform 200ms var(--ease-out)}
.pill:active{transform:scale(.97)}

/* Header + side labels */
.site-header{position:fixed;inset:0 0 auto;z-index:20;display:flex;align-items:center;justify-content:center;padding:max(22px,env(safe-area-inset-top)) max(var(--gutter),env(safe-area-inset-right)) 18px max(var(--gutter),env(safe-area-inset-left));transition:background-color 300ms ease}
.site-header.solid{background:#0e0e0ff0}
.logo img{width:clamp(150px,14vw,210px);height:auto}
.side-label{position:fixed;top:50%;z-index:15;margin:0;font-size:11px;font-weight:600;letter-spacing:.28em;text-transform:uppercase;writing-mode:vertical-rl;pointer-events:none;color:var(--ivory);opacity:.7}
/* Sections below the fold are skipped by the renderer until they come near the screen */
.services,.studios,.partners,.build,.contact,footer{content-visibility:auto;contain-intrinsic-size:auto 1000px}
.side-label.left{left:max(18px,env(safe-area-inset-left));transform:translateY(-50%) rotate(180deg)}
.side-label.right{right:max(18px,env(safe-area-inset-right));transform:translateY(-50%)}


/* 01 · Hero lens */
.hero{height:300svh}
.hero-pin{position:sticky;top:0;height:100svh;min-height:560px;overflow:hidden;isolation:isolate;--cy:50%}
/* The wall of creatives drifts left on a loop; on scroll the whole wall zooms in (site.js) */
.fresco{position:absolute;inset:0;z-index:-2;display:flex;flex-direction:column;justify-content:center;gap:12px;filter:grayscale(.55) sepia(.55) brightness(.34) contrast(1.08)}
.fresco-track{display:flex;width:max-content;animation:drift 80s linear infinite}
.fresco-row:nth-child(2) .fresco-track{animation-duration:100s}
.fresco-row:nth-child(3) .fresco-track{animation-duration:65s}
.fresco-track img{flex:none;width:clamp(150px,16vw,270px);aspect-ratio:4/5;object-fit:cover;border-radius:6px;margin-right:12px}
@keyframes drift{to{transform:translate3d(-50%,0,0)}}
.hero-pin::before{content:'';position:absolute;inset:0;z-index:-1;pointer-events:none;opacity:var(--veil,1);background:radial-gradient(ellipse at 50% 50%,#0e0e0f8c 0,transparent 60%),radial-gradient(ellipse at 50% 50%,transparent 40%,#0e0e0fe6 100%),linear-gradient(transparent 60%,#0e0e0f 100%)}
/* The film plays behind the wall; it shows through the gaps and is uncovered as the wall zooms away */
.lens{position:absolute;inset:0;z-index:-3;background:#0f0e0d}
.lens-canvas{display:block;width:100%;height:100%}
.hero-copy{position:absolute;z-index:3;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:0 var(--gutter)}
.hero h1{font-family:var(--sans);font-weight:500;font-size:clamp(40px,6.2vw,100px);line-height:1.05;letter-spacing:-.04em;text-shadow:0 2px 40px #000a}
.hero h1 em{font-style:normal;font-weight:600;color:var(--ember)}
.hero-nav{display:flex;justify-content:center;flex-wrap:wrap;gap:8px 44px;margin-top:30px}
.hero-nav a{font-size:12px;font-weight:500;letter-spacing:.24em;text-transform:uppercase;padding:8px 0;position:relative}
.hero-nav a::after{content:'';position:absolute;left:0;right:0;bottom:2px;height:1px;background:var(--action);transform:scaleX(0);transform-origin:right;transition:transform 260ms var(--ease-out)}
.lens-caption{position:absolute;z-index:3;left:var(--gutter);bottom:clamp(40px,9svh,90px);margin:0;font-weight:500;font-size:clamp(22px,2.2vw,34px);line-height:1.15;letter-spacing:-.02em;opacity:0;max-width:16ch}
.lens-caption span{display:block;font:500 11px var(--sans);letter-spacing:.24em;text-transform:uppercase;color:var(--ember);margin-bottom:12px}

/* 02 · Manifesto */
/* 02 · Motion — a particle animation (site.js) morphed by the scroll, with words taking turns */
.motion{height:520svh;background:var(--ink)}
.motion-pin{position:sticky;top:0;height:100svh;overflow:hidden}
.motion-canvas{position:absolute;inset:0;width:100%;height:100%;display:block}
.motion-shade{position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse at center,transparent 55%,#0e0e0f99 100%),linear-gradient(#0e0e0f 0,transparent 14%,transparent 82%,#0e0e0f 100%)}
/* Station text: left column, one station visible at a time */
.mstations{position:absolute;top:0;bottom:0;left:max(var(--gutter),5vw);width:min(520px,40vw);display:grid;align-items:center}
.mstation{grid-area:1/1;opacity:0;will-change:transform,opacity}
.ms-num{margin:0 0 18px;font-size:12px;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:var(--ember)}
.ms-title{font-size:clamp(32px,3.6vw,56px);line-height:1.05;letter-spacing:-.04em;margin:0 0 18px}
.ms-text{margin:0 0 24px;max-width:42ch;color:#c9c3ba;font-size:clamp(15px,1.15vw,17px);line-height:1.6}
.ms-points{list-style:none;margin:0;padding:0;max-width:360px}
.ms-points li{display:flex;align-items:center;gap:14px;padding:12px 0;border-top:1px solid var(--line);font-size:15px;font-weight:500}
.ms-points li:last-child{border-bottom:1px solid var(--line)}
.ms-points svg{flex:none;width:20px;height:20px;fill:none;stroke:var(--action);stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
/* Floating details placed around the particle shape (centre and size set by site.js) */
.mfloat{position:absolute;left:var(--mcx);top:var(--mcy);width:0;height:0;opacity:0;pointer-events:none}
.mfloat>*{position:absolute;left:0;top:0;translate:calc(-50% + var(--x) * var(--ms)) calc(-50% + var(--y) * var(--ms))}
@keyframes bob{50%{transform:translateY(-9px)}}
.mtag{padding:8px 15px;border-radius:999px;background:#161514e6;border:1px solid #e6d3b055;font-size:11.5px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--ember);white-space:nowrap;animation:bob 5s ease-in-out infinite}
.mtag.up::after{content:' ↑'}
.mthumb{width:clamp(72px,7.5vw,118px);aspect-ratio:4/5;object-fit:cover;border-radius:10px;rotate:var(--r);box-shadow:0 18px 40px #000c;animation:bob 6s ease-in-out infinite}
.mfloat>:nth-child(2){animation-delay:-1.4s}.mfloat>:nth-child(3){animation-delay:-2.8s}.mfloat>:nth-child(4){animation-delay:-4.1s}
/* How we work — centred discipline circles (positions driven by site.js) */
.motion .mstations{left:0;right:0;width:auto;top:clamp(86px,12vh,124px);bottom:auto;height:auto;display:grid;justify-items:center;align-items:start;text-align:center;padding:0 var(--gutter)}
.motion .ms-num{margin-bottom:12px}
.motion .ms-title{font-size:clamp(28px,3.2vw,48px);margin:0}
.motion .mstation .pill{margin-top:20px}
.mo-stage{position:absolute;left:0;right:0;top:30%;bottom:13%;--d:220px;--ms:400px}
.mo-stage .mfloat{left:50%;top:50%}
.mo-circle{--f:0;position:absolute;left:50%;top:50%;width:var(--d);height:var(--d);border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;border:1.5px solid #e6d3b073;background:radial-gradient(circle at 35% 30%,rgba(246,236,216,calc(var(--f) * .26)),rgba(230,211,176,calc(var(--f) * .07)) 70%);box-shadow:0 0 calc(var(--f) * 90px) rgba(230,211,176,calc(var(--f) * .3));will-change:transform,opacity}
.mo-circle svg{width:30%;height:30%;fill:none;stroke:var(--action);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.mo-circle span{font-size:clamp(11px,1vw,14px);font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--ember)}
.mo-circle::after{content:'';position:absolute;inset:-12%;border-radius:50%;border:1.5px dashed #e6d3b080;opacity:0;transition:opacity 400ms ease;animation:mo-spin 22s linear infinite}
.mo-circle.act::after{opacity:1}
@keyframes mo-spin{to{rotate:360deg}}
.mo-core{position:absolute;left:50%;top:50%;width:calc(var(--d) * .5);height:calc(var(--d) * .5);opacity:0;pointer-events:none}
.mo-core img{width:100%;height:100%;filter:drop-shadow(0 10px 30px #000c);animation:mo-spin 30s linear infinite}
@media (max-width:700px){.mo-stage{top:32%;bottom:16%}.motion .ms-title{font-size:26px}}
/* Labelled timeline over the progress bar */
.mtimeline{position:absolute;left:var(--gutter);right:var(--gutter);bottom:calc(clamp(24px,5vh,48px) + 14px);height:16px;margin:0;padding:0;list-style:none}
.mtimeline li{position:absolute;left:calc(var(--at) * 100%);translate:-100% 0;font-size:11px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);white-space:nowrap;transition:color 300ms ease}
.mtimeline li.on{color:var(--ember)}
.motion-progress{position:absolute;left:var(--gutter);right:var(--gutter);bottom:clamp(24px,5vh,48px);height:2px;background:#f2eee81f;border-radius:2px;overflow:hidden}
.motion-progress span{display:block;height:100%;background:var(--action);transform-origin:left;transform:scaleX(0)}

/* 02b · Sectors */
.sectors{padding:0 0 clamp(90px,14vh,160px)}
.sector-grid{list-style:none;margin:0 auto;padding:0 var(--gutter);max-width:1500px;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.sector{display:flex;flex-direction:column;gap:10px;padding:24px 22px;border-radius:16px;border:1px solid var(--line);background:var(--ink-2);transition:border-color 250ms ease,background-color 250ms ease}
.sector .num{font-size:11px;letter-spacing:.2em;color:var(--action)}
.sector h3{font-size:clamp(26px,2vw,32px);margin-top:18px}
.sector p{margin:0;color:#c9c3ba;font-size:14px;line-height:1.55}
.sector small{margin-top:auto;padding-top:14px;font-size:11.5px;letter-spacing:.04em;color:var(--muted)}

/* 03 · Work — pinned horizontal track on desktop, native swipe on small screens */
.work{background:var(--ink-2);border-block:1px solid var(--line)}
.work-pin{padding:clamp(80px,12vh,130px) 0 60px;overflow:hidden}
.work-head{padding:0 var(--gutter);margin-bottom:44px}
.work-track{position:relative;display:flex;gap:clamp(18px,2.4vw,36px);padding:0 var(--gutter);overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;scrollbar-width:none}
.work-track::-webkit-scrollbar{display:none}
.case{flex:0 0 min(78vw,400px);scroll-snap-align:start}
.case-media{position:relative;display:block;width:100%;aspect-ratio:4/5;border-radius:14px;overflow:hidden;background:var(--ink-3);transition:transform 160ms var(--ease-out)}
.case-media img,.case-media video{width:100%;height:100%;object-fit:cover;transition:transform 700ms var(--ease-out)}
.case-media:active{transform:scale(.98)}
.case-open{position:absolute;left:14px;bottom:14px;padding:9px 15px;border-radius:999px;background:#0e0e0fe0;font-size:12px;letter-spacing:.06em}
.case-meta{padding:20px 4px 0;display:grid;grid-template-columns:auto 1fr;column-gap:16px}
.case-index{font-size:12px;color:var(--action);letter-spacing:.14em;padding-top:8px}
.case h3{font-size:clamp(20px,1.7vw,26px)}
.case-meta p{grid-column:2;margin:10px 0 0;color:#c9c3ba;font-size:14px;line-height:1.55}
.case-meta .tags{grid-column:2;list-style:none;margin:12px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.case-meta .tags li{padding:5px 11px;border-radius:999px;border:1px solid var(--line);font-size:11.5px;color:#d9d3ca;white-space:nowrap}
.case-meta .tags li:first-child{border-color:#e6d3b066;color:var(--ember)}
.work-progress{margin:40px var(--gutter) 0;height:1px;background:var(--line)}
.work-progress span{display:block;height:2px;background:var(--action);transform:scaleX(0);transform-origin:left}
.pinned .work-pin{position:sticky;top:0;height:100svh;display:flex;flex-direction:column;justify-content:center;padding:90px 0 40px}
.pinned .work-track{overflow:visible;scroll-snap-type:none;will-change:transform}
.pinned .case{flex-basis:min(26vw,40svh)}
.pinned .work-head{margin-bottom:28px}
.pinned .work-head h2{font-size:clamp(32px,3.6vw,58px)}

/* 04 · Approach — full-screen scenes: the idea, then one station at a time */
.approach{height:940svh}
.approach-pin{position:sticky;top:0;height:100svh;overflow:hidden}
.approach-lead{max-width:58ch;color:#c9c3ba;font-size:clamp(16px,1.3vw,19px);margin:26px 0 56px}
.ap-scene{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:clamp(20px,4vh,44px);padding:clamp(110px,15vh,140px) var(--gutter) 80px calc(max(var(--gutter),5vw) + 70px);text-align:center;opacity:0;visibility:hidden;transform:translateY(48px) scale(.98);transition:opacity 600ms var(--ease-out),transform 800ms var(--ease-out),visibility 0s linear 800ms}
.ap-scene.on{opacity:1;visibility:visible;transform:none;transition:opacity 600ms var(--ease-out),transform 800ms var(--ease-out),visibility 0s}
.ap-scene.past{transform:translateY(-48px) scale(.98)}
.ap-intro h2{font-size:clamp(40px,7vw,112px);line-height:1.02}
/* Intro words rise in one by one with the scroll (site.js adds .in) */
.ap-intro .eyebrow{opacity:0;transition:opacity 400ms ease}
.ap-intro .eyebrow.in{opacity:1}
.ap-intro .w{display:inline-block;opacity:0;transform:translateY(.4em);filter:blur(10px);transition:opacity 500ms var(--ease-out),transform 650ms var(--ease-out),filter 650ms var(--ease-out)}
.ap-intro .w.in{opacity:1;transform:none;filter:none}
.ap-count{position:absolute;top:clamp(96px,14vh,130px);left:max(var(--gutter),5vw);display:flex;align-items:baseline;gap:10px;margin:0;color:var(--muted);font-size:15px}
.ap-count b{font-size:clamp(48px,5vw,80px);font-weight:500;line-height:1;letter-spacing:-.04em;color:var(--ivory)}
.ap-head{display:flex;align-items:center;gap:clamp(16px,2vw,28px)}
.ap-dot{flex:none;width:clamp(22px,2.4vw,34px);aspect-ratio:1;border-radius:50%;background:var(--action);box-shadow:0 0 0 10px #e6d3b01f,0 0 44px #e6d3b0aa}
.ap-head h3{font-size:clamp(36px,5.2vw,88px);font-weight:600;line-height:1;letter-spacing:-.05em;color:var(--ember)}
.ap-visual{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:16px;max-width:1180px}
/* Visual pieces enter one after another when their scene becomes active */
.ap-visual>*{opacity:0;transform:translateY(26px);transition:opacity 500ms var(--ease-out),transform 600ms var(--ease-out)}
.ap-scene.on .ap-visual>*{opacity:1;transform:none}
.ap-scene.on .ap-visual>:nth-child(1){transition-delay:.2s}.ap-scene.on .ap-visual>:nth-child(2){transition-delay:.3s}.ap-scene.on .ap-visual>:nth-child(3){transition-delay:.4s}
.ap-scene.on .ap-visual>:nth-child(4){transition-delay:.5s}.ap-scene.on .ap-visual>:nth-child(5){transition-delay:.6s}.ap-scene.on .ap-visual>:nth-child(6){transition-delay:.7s}
.ap-card{width:clamp(150px,15vw,210px);min-height:clamp(150px,15vw,190px);padding:22px;border-radius:18px;border:1px solid var(--line);background:var(--ink-2);display:flex;flex-direction:column;justify-content:space-between;gap:20px;text-align:left}
.ap-card svg{width:34px;height:34px;fill:none;stroke:var(--action);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.ap-card span{font-size:16px;font-weight:500}
.ap-mark img{width:72px;height:72px}
.ap-type{background:var(--action);color:#140a00;border-color:var(--action)}
.ap-type b{font-size:64px;font-weight:600;line-height:1;letter-spacing:-.04em}
.ap-swatch{display:grid;grid-template-columns:1fr 1fr;align-content:space-between}
.ap-swatch i{display:block;height:36px;border-radius:8px;border:1px solid var(--line)}
.ap-swatch span{grid-column:1/-1}
.ap-media{margin:0;width:clamp(100px,11vw,170px);aspect-ratio:4/5;border-radius:16px;overflow:hidden;box-shadow:0 24px 50px #000b;background:var(--ink-3)}
.ap-media img,.ap-media video{width:100%;height:100%;object-fit:cover;display:block}
/* Creative slider: the "big" piece moves along every few seconds (site.js) */
.ap-visual>.ap-media{transition:opacity 500ms var(--ease-out),transform 600ms var(--ease-out),width 800ms var(--ease-in-out),outline-color 500ms ease,box-shadow 600ms ease;outline:2px solid transparent;outline-offset:4px}
.ap-scene.on .ap-visual>.ap-media{transition-delay:0s}
.ap-visual>.ap-media.big{width:clamp(170px,19vw,270px);outline-color:#e6d3b066;box-shadow:0 30px 70px #000d}
.ap-arrow{font-size:28px;color:var(--ember)}
@media (min-width:701px){.ap-scene[data-film] .ap-visual{flex-wrap:nowrap}}
.ap-back{font-size:34px}
/* Points along the bottom: each appears when its station is reached; the current one is larger */
.ap-points{position:absolute;left:max(var(--gutter),5vw);top:50%;translate:0 -50%;display:flex;flex-direction:column;align-items:center;margin:0;padding:0;list-style:none}
.ap-points li{display:flex;flex-direction:column;align-items:center}
.ap-points li+li::before{content:'';width:2px;height:clamp(30px,6vh,64px);background:var(--action);opacity:0;transform:scaleY(0);transform-origin:top;transition:opacity 400ms ease,transform 600ms var(--ease-out)}
.ap-points li.seen+li.seen::before{opacity:1;transform:none}
.ap-points button{width:14px;height:14px;border-radius:50%;background:var(--action);opacity:0;transform:scale(.3);transition:opacity 400ms ease,transform 500ms var(--ease-out),box-shadow 400ms ease}
.ap-points li.seen button{opacity:1;transform:none}
.ap-points li.on button{transform:scale(1.6);box-shadow:0 0 0 5px #e6d3b026,0 0 18px #e6d3b0aa}

/* 04b · Services */
.services{padding:clamp(60px,10vh,120px) 0 clamp(80px,12vh,140px);background:var(--ink-2);border-block:1px solid var(--line)}
.services .approach-lead{margin-bottom:0}
.svc-layout{display:grid;grid-template-columns:240px 1fr;gap:clamp(32px,5vw,90px);max-width:1500px;margin:0 auto;padding:0 var(--gutter)}
.svc-nav{position:sticky;top:120px;align-self:start;display:flex;flex-direction:column;border-left:1px solid var(--line)}
.svc-nav a{display:flex;gap:14px;padding:11px 0 11px 18px;margin-left:-1px;border-left:2px solid transparent;color:var(--muted);font-size:15px;transition:color 200ms ease,border-color 200ms ease}
.svc-nav a span{font-size:11px;letter-spacing:.14em;padding-top:3px}
.svc-nav a.on{color:var(--ivory);border-color:var(--action)}
.svc-nav a.on span{color:var(--action)}
.svc{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(24px,3.5vw,60px);align-items:center;padding:clamp(48px,8vh,84px) 0;border-top:1px solid var(--line);scroll-margin-top:80px}
.svc:first-child{border-top:0;padding-top:0}
.svc-kicker{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--action);margin:0 0 14px}
.svc h3{font-size:clamp(26px,2.5vw,40px);margin-bottom:18px}
.svc-lead{font-size:clamp(16px,1.2vw,18px);color:var(--ivory);margin:0 0 12px;max-width:52ch}
.svc-text>p:not(.svc-kicker):not(.svc-lead){color:#c9c3ba;font-size:15px;margin:0 0 22px;max-width:52ch}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0;padding:0}
.chips li{font-size:12.5px;padding:7px 13px;border:1px solid var(--line);border-radius:999px;color:#d9d3ca}

/* Service headlines: one idea per line, key words in cream */
.svc>.svc-text>h3,.stage-pin>.svc-text>h3{line-height:1.04;letter-spacing:-.045em;text-wrap:balance}
.svc>.svc-text>h3 em,.stage-pin>.svc-text>h3 em{font-weight:600;color:var(--ember)}
/* Performance marketing groups four channels in one block */
.svc-wide{grid-template-columns:1fr;align-items:start}
.svc-wide>.svc-text{max-width:760px}
.perf-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.perf-item{display:flex;flex-direction:column;gap:20px;padding:0;scroll-margin-top:90px}
.perf-item .mock{order:-1;flex:1;min-height:250px;justify-content:center}
.perf-item .m-phone.ig{width:min(250px,80%)}
.perf-item .svc-text{margin-top:auto}
.perf-item h3{font-size:clamp(21px,1.7vw,27px);margin-bottom:12px}
.perf-item .svc-text>p:not(.svc-kicker){margin-bottom:18px}

/* Performance - "How a campaign grows": pinned while you scroll, each stage counts up in turn */
.growth{grid-column:1/-1;height:300svh}
.growth-pin{position:sticky;top:96px;height:calc(100svh - 128px);min-height:500px;display:grid;grid-template-rows:auto minmax(0,1fr) auto;gap:20px;padding:clamp(8px,1vw,16px) 0}
.g-head{display:flex;justify-content:space-between;align-items:center;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted)}
.g-note{padding:5px 11px;border:1px solid var(--line);border-radius:999px}
.g-big{position:relative;z-index:1}
.g-main{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.4fr);gap:clamp(20px,3vw,48px);align-items:center;min-height:0}
.g-stage{margin:0 0 10px;font-size:clamp(26px,2.6vw,42px);font-weight:600;line-height:1;letter-spacing:-.02em;color:var(--ember)}
.g-num{margin:0;font-size:clamp(56px,7vw,120px);font-weight:600;line-height:1;letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.g-sub{margin:12px 0 0;color:var(--muted);font-size:15px}
.g-stage.tick,.g-sub.tick{animation:rise 450ms var(--ease-out)}
.g-chart{width:100%;height:auto;max-height:100%;overflow:visible}
.g-grid line{stroke:#f2eee814;stroke-width:1}
.g-area{fill:url(#g-fill)}
.g-line{fill:none;stroke:var(--action);stroke-width:3;stroke-linecap:round}
.g-dot{fill:var(--action);filter:drop-shadow(0 0 10px #e6d3b0)}
.g-funnel{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.g-funnel li{position:relative;padding:14px 16px 16px;border-radius:14px;border:1px solid var(--line);background:var(--ink-2);overflow:hidden;opacity:.4;transition:opacity 300ms ease,border-color 300ms ease,transform 400ms var(--ease-out)}
.g-funnel li.reached{opacity:.8}
.g-funnel li.on{opacity:1;border-color:#e6d3b066;transform:translateY(-4px)}
.g-funnel b{display:block;font-size:11px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.g-val{display:block;margin-top:6px;font-style:normal;font-size:clamp(20px,2vw,30px);font-weight:600;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.g-funnel small{display:block;margin-top:4px;font-size:12px;color:var(--ember)}
.g-bar{position:absolute;left:0;right:0;bottom:0;height:3px;background:var(--action);transform-origin:left;transform:scaleX(0)}
/* Service mocks — illustrative, built in CSS */
.m-head{margin:0 0 4px;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--ember)}
.m-plan{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;counter-reset:p}
.m-plan li{display:grid;grid-template-columns:28px 130px 1fr;align-items:center;gap:12px;padding:12px 14px;border-radius:12px;background:var(--ink-3);border:1px solid var(--line);counter-increment:p;font-size:13px}
.m-plan li::before{content:counter(p);display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--action);color:#140a00;font-size:11px;font-weight:600}
.m-plan b{font-weight:500}
.m-board{display:grid;grid-template-columns:1.2fr 1fr;grid-template-rows:auto auto;gap:10px;height:100%}
.m-mark{grid-row:span 2;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;padding:22px;border-radius:12px;background:var(--ink-3);border:1px solid var(--line);font-size:18px;letter-spacing:.06em}
.m-mark img{width:72px;height:72px}
.m-type{display:flex;align-items:center;gap:14px;padding:16px;border-radius:12px;background:var(--action);color:#140a00}
.m-type b{font-weight:600;font-size:40px;line-height:1}
.m-type span{font-size:11.5px;line-height:1.5}
.m-swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:6px}
.m-swatches i{display:block;aspect-ratio:1;border-radius:10px;border:1px solid var(--line)}
.mock{position:relative;display:flex;flex-direction:column;gap:12px;padding:22px;min-height:280px}
.mock-center{align-items:center;justify-content:center}
.m-line{display:block;height:7px;border-radius:4px;background:#f2eee81f;width:92%}
.m-line.short{width:62%}.m-line.w40{width:40%}.m-line.w60{width:60%}
.m-bar{display:flex;align-items:center;gap:12px;padding:12px 16px;border-radius:999px;background:var(--ink-3);border:1px solid var(--line);font-size:13px;color:#d9d3ca}
.m-bar i{width:12px;height:12px;border:2px solid var(--muted);border-radius:50%;flex:none}
.m-result{position:relative;display:flex;flex-direction:column;gap:8px;padding:14px 16px;border-radius:12px}
.m-result.top{background:#e6d3b012;border:1px solid #e6d3b055}
.m-result small{font-size:11.5px;color:var(--muted);display:flex;align-items:center;gap:8px}
.m-result b{font-weight:500;font-size:14.5px;color:var(--ember)}
.m-badge{position:absolute;top:12px;right:14px;font-style:normal;font-size:12px;font-weight:600;padding:4px 9px;border-radius:999px;background:var(--action);color:#140a00}
.m-tag{font-style:normal;font-weight:600;font-size:10.5px;color:var(--ivory);padding:2px 7px;border-radius:5px;background:#f2eee81f}
.m-links{display:flex;flex-wrap:wrap;gap:6px}
.m-links span{font-size:11.5px;padding:5px 10px;border-radius:999px;border:1px solid #e6d3b055;color:var(--sand)}
.m-chat{max-width:88%;padding:14px 16px;border-radius:16px;font-size:13.5px;line-height:1.5}
.m-chat.q{align-self:flex-end;background:var(--ink-3);border:1px solid var(--line);border-bottom-right-radius:4px}
.m-chat.a{display:flex;flex-direction:column;gap:9px;align-self:flex-start;width:88%;background:#e6d3b012;border:1px solid #e6d3b055;border-bottom-left-radius:4px}
.m-ai{font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--ember)}
.m-cite{align-self:flex-start;margin-top:4px;font-size:11.5px;padding:5px 11px;border-radius:999px;background:var(--action);color:#140a00;font-weight:500}
.m-phone{width:min(220px,70%);border-radius:24px;border:6px solid #2a2725;background:var(--ink-3);overflow:hidden;box-shadow:0 20px 50px #0008}
.m-post-head{display:flex;align-items:center;gap:8px;padding:9px 10px;font-size:11px}
.m-post-head i{width:20px;height:20px;border-radius:50%;background:linear-gradient(135deg,var(--action),var(--sand))}
.m-post-head small{margin-left:auto;color:var(--muted);font-size:10px}
.m-phone img{width:100%;aspect-ratio:1;object-fit:cover}
.m-cta{display:flex;justify-content:space-between;padding:10px 12px;font-size:12px;font-weight:600;background:var(--action);color:#140a00}
.m-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:6px}
.m-grid img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:6px}
.m-browser{border-radius:12px;border:1px solid var(--line);overflow:hidden;background:var(--ink-3)}
.m-dots{display:flex;align-items:center;gap:6px;padding:10px 12px;border-bottom:1px solid var(--line)}
.m-dots i{width:9px;height:9px;border-radius:50%;background:#f2eee833}
.m-dots span{margin-left:10px;font-size:11px;color:var(--muted);padding:3px 12px;border-radius:999px;background:var(--ink)}
.m-page{display:flex;flex-direction:column;gap:10px;padding:14px}
.m-hero{display:block;height:74px;border-radius:8px;background:linear-gradient(120deg,#e6d3b055,#d6c7ae33)}
.m-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:4px}
.m-cols span{height:44px;border-radius:6px;background:#f2eee814}
.m-checks{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:4px 0 0;padding:0}
.m-checks li{font-size:12px;padding:6px 12px 6px 28px;border-radius:999px;background:#e6d3b014;border:1px solid #e6d3b055;position:relative}
.m-checks li::before{content:'';position:absolute;left:11px;top:50%;width:8px;height:4px;border-left:2px solid var(--action);border-bottom:2px solid var(--action);transform:translateY(-70%) rotate(-45deg)}

/* Service stations — each mock plays out what the service does once it scrolls into view.
   Animations sit paused (showing their first frame) until site.js adds .play. */
.js .mock *,.js .mock *::before,.js .mock *::after{animation-play-state:paused}
.js .mock.play *,.js .mock.play *::before,.js .mock.play *::after{animation-play-state:running}
@keyframes pop{from{opacity:0;transform:scale(.8)}}
@keyframes rise{from{opacity:0;transform:translateY(18px)}}
@keyframes grow{from{transform:scaleX(0)}}
@keyframes ping{0%,100%{box-shadow:0 0 0 0 #e6d3b070}60%{box-shadow:0 0 0 12px #e6d3b000}}
@keyframes spot{0%,16%,100%{transform:none;box-shadow:none}5%,11%{transform:scale(1.07);box-shadow:0 0 0 2px var(--action),0 14px 30px #000c}}
@keyframes think{0%,80%,100%{opacity:.25;transform:none}40%{opacity:1;transform:translateY(-3px)}}
@keyframes spin-in{from{opacity:0;transform:rotate(-120deg) scale(.6)}}
@keyframes wipe{from{clip-path:inset(0 100% 0 0)}}

/* Content creation — the feed fills in, then a spotlight moves from post to post */
.js .m-grid img{position:relative;animation:pop 500ms var(--ease-out) both,spot 7.2s ease-in-out infinite}
.js .m-grid img:nth-child(1){animation-delay:0ms,1.4s}.js .m-grid img:nth-child(2){animation-delay:90ms,2.6s}.js .m-grid img:nth-child(3){animation-delay:180ms,3.8s}
.js .m-grid img:nth-child(4){animation-delay:270ms,5s}.js .m-grid img:nth-child(5){animation-delay:360ms,6.2s}.js .m-grid img:nth-child(6){animation-delay:450ms,7.4s}

/* Strategy — the plan writes itself, step by step */
.js .m-head{animation:rise 500ms var(--ease-out) both}
.js .m-plan li{animation:rise 500ms var(--ease-out) both}
.js .m-plan li::before{animation:pop 400ms var(--ease-out) both}
.js .m-plan .m-line{transform-origin:left;animation:grow 700ms var(--ease-out) both}
.js .m-plan li:nth-child(1),.js .m-plan li:nth-child(1)::before{animation-delay:.2s}.js .m-plan li:nth-child(1) .m-line{animation-delay:.5s}
.js .m-plan li:nth-child(2),.js .m-plan li:nth-child(2)::before{animation-delay:.55s}.js .m-plan li:nth-child(2) .m-line{animation-delay:.85s}
.js .m-plan li:nth-child(3),.js .m-plan li:nth-child(3)::before{animation-delay:.9s}.js .m-plan li:nth-child(3) .m-line{animation-delay:1.2s}
.js .m-plan li:nth-child(4),.js .m-plan li:nth-child(4)::before{animation-delay:1.25s}.js .m-plan li:nth-child(4) .m-line{animation-delay:1.55s}
.js .m-plan li:nth-child(5),.js .m-plan li:nth-child(5)::before{animation-delay:1.6s}.js .m-plan li:nth-child(5) .m-line{animation-delay:1.9s}

/* SEO & SEA — the query types itself, then results land; the #1 badge keeps pinging */
.typed{display:inline-block;white-space:nowrap}
.js .typed{animation:wipe 1.3s steps(var(--n)) .25s both}
.js .m-bar{animation:rise 450ms var(--ease-out) both}
.js .m-result{animation:rise 550ms var(--ease-out) both}
.js .m-result:nth-of-type(2){animation-delay:1.7s}.js .m-result:nth-of-type(3){animation-delay:1.9s}.js .m-result:nth-of-type(4){animation-delay:2.1s}
.js .m-badge{animation:pop 450ms var(--ease-out) 2.4s both,ping 2.4s ease-out 3s infinite}
.js .m-tag{animation:pop 400ms var(--ease-out) 2s both}
.js .m-links span{animation:pop 400ms var(--ease-out) both}
.js .m-links span:nth-child(1){animation-delay:2.2s}.js .m-links span:nth-child(2){animation-delay:2.35s}.js .m-links span:nth-child(3){animation-delay:2.5s}

/* GEO — a question is asked, the AI "thinks", writes its answer and cites you */
.m-think{display:inline-flex;gap:3px;margin-left:6px;vertical-align:middle}
.m-think i{width:4px;height:4px;border-radius:50%;background:var(--ember)}
.js .m-think i{animation:think 1.2s ease-in-out infinite}
.js .m-think i:nth-child(2){animation-delay:.15s}.js .m-think i:nth-child(3){animation-delay:.3s}
.js .m-chat.q{animation:rise 500ms var(--ease-out) .1s both}
.js .m-chat.a{animation:rise 500ms var(--ease-out) .8s both}
.js .m-chat.a .m-line{transform-origin:left;animation:grow 800ms var(--ease-out) both}
.js .m-chat.a .m-line:nth-of-type(2){animation-delay:1.4s}.js .m-chat.a .m-line:nth-of-type(3){animation-delay:1.8s}.js .m-chat.a .m-line:nth-of-type(4){animation-delay:2.2s}
.js .m-cite{animation:pop 450ms var(--ease-out) 2.8s both,ping 2.4s ease-out 3.4s infinite}

/* Social ads — the phone slides up, the ad lands, the button invites the tap */
.js .m-phone{animation:rise 700ms var(--ease-out) both}
.js .m-phone img{animation:pop 700ms var(--ease-out) .4s both}
.js .m-cta{animation:rise 500ms var(--ease-out) .9s both,ping 2.4s ease-out 1.6s infinite}

/* Social ads — a faithful Instagram sponsored post (dark mode) with a looping double-tap like */
.m-phone.ig{width:min(300px,88%);border:7px solid #1c1c1c;border-radius:30px;background:#000;color:#f5f5f5;padding-bottom:12px;font:400 13px/1.4 var(--sans);letter-spacing:0}
.ig-head{display:flex;align-items:center;gap:10px;padding:10px 12px}
.ig-av{flex:none;width:34px;height:34px;padding:2px;border-radius:50%;background:conic-gradient(from 210deg,#feda75,#fa7e1e,#d62976,#962fbf,#4f5bd5,#feda75)}
.m-phone.ig .ig-av img{width:100%;height:100%;aspect-ratio:auto;object-fit:cover;border-radius:50%;border:2px solid #000;background:#141414}
.ig-user{display:flex;flex-direction:column;line-height:1.2}
.ig-user b{font-weight:600;font-size:13px}
.ig-user small{font-size:11px;color:#f5f5f5}
.ig-more{margin-left:auto;width:20px;height:20px;fill:#f5f5f5}
.ig-media{position:relative}
.m-phone.ig .ig-media img{display:block;width:100%;aspect-ratio:1;object-fit:cover}
.ig-burst{position:absolute;left:50%;top:50%;width:86px;height:86px;translate:-50% -50%;fill:#fff;opacity:0;filter:drop-shadow(0 4px 18px #0007)}
.ig-cta{display:flex;justify-content:space-between;align-items:center;padding:11px 12px;background:#1f1f1f;font-weight:600;font-size:13px}
.ig-cta svg{width:16px;height:16px;fill:none;stroke:#f5f5f5;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}
.ig-actions{display:flex;align-items:center;gap:15px;padding:11px 12px 7px}
.ig-actions svg{width:24px;height:24px;fill:none;stroke:#f5f5f5;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.ig-save{margin-left:auto}
.ig-like{position:relative;display:block;width:24px;height:24px}
.ig-like svg{position:absolute;inset:0}
.ig-like .on{fill:#ff3040;stroke:#ff3040;opacity:0}
.ig-likes,.ig-cap,.ig-meta{margin:0;padding:2px 12px}
.ig-likes b,.ig-cap b{font-weight:600}
.ig-cap{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.ig-meta{padding-top:5px;color:#a8a8a8}
@keyframes ig-burst{0%,18%,100%{opacity:0;transform:scale(.3)}23%{opacity:1;transform:scale(1.18)}29%{transform:scale(.94)}34%{opacity:1;transform:scale(1)}46%{opacity:0;transform:scale(1)}}
@keyframes ig-liked{0%,21%{opacity:0;transform:scale(1)}25%{opacity:1;transform:scale(1.3)}31%,88%{opacity:1;transform:scale(1)}95%,100%{opacity:0}}
.js .m-phone.ig .ig-av img{animation:none}
.js .m-phone.ig .ig-media img{animation:pop 700ms var(--ease-out) .4s both}
.js .ig-cta{animation:rise 500ms var(--ease-out) .9s both}
.js .ig-burst{animation:ig-burst 5s ease-out 1.6s infinite}
.js .ig-like .on{animation:ig-liked 5s ease-out 1.6s infinite}

/* Branding — the mark spins in, the type and colours fall into place */
.js .m-mark{animation:pop 500ms var(--ease-out) both}
.js .m-mark img{animation:spin-in 900ms var(--ease-out) .2s both}
.js .m-type{animation:wipe 700ms var(--ease-out) .6s both}
.js .m-swatches i{animation:pop 400ms var(--ease-out) both}
.js .m-swatches i:nth-child(1){animation-delay:1s}.js .m-swatches i:nth-child(2){animation-delay:1.12s}.js .m-swatches i:nth-child(3){animation-delay:1.24s}.js .m-swatches i:nth-child(4){animation-delay:1.36s}

/* Websites — the page assembles block by block, then the quality checks tick on */
.js .m-browser{animation:rise 500ms var(--ease-out) both}
.js .m-hero{animation:wipe 800ms var(--ease-out) .4s both}
.js .m-page .m-line{transform-origin:left;animation:grow 600ms var(--ease-out) both}
.js .m-page .m-line:nth-of-type(2){animation-delay:.9s}.js .m-page .m-line:nth-of-type(3){animation-delay:1.05s}
.js .m-cols span{animation:pop 450ms var(--ease-out) both}
.js .m-cols span:nth-child(1){animation-delay:1.25s}.js .m-cols span:nth-child(2){animation-delay:1.37s}.js .m-cols span:nth-child(3){animation-delay:1.49s}
.js .m-checks li{animation:pop 400ms var(--ease-out) both}
.js .m-checks li:nth-child(1){animation-delay:1.8s}.js .m-checks li:nth-child(2){animation-delay:2s}.js .m-checks li:nth-child(3){animation-delay:2.2s}.js .m-checks li:nth-child(4){animation-delay:2.4s}

/* Icon tiles — what's included, at a glance */
.tiles{list-style:none;margin:8px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.tiles li{display:inline-flex;align-items:center;gap:8px;padding:8px 14px 8px 11px;border-radius:999px;border:1px solid var(--line);background:var(--ink);transition:border-color 250ms ease,transform 250ms var(--ease-out)}
.tiles svg{flex:none;width:16px;height:16px;fill:none;stroke:var(--action);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.tiles span{font-size:13px;line-height:1.2;white-space:nowrap;color:#e9e4dc}

/* Second, larger visual under each station */
.svc-extra{grid-column:1/-1;display:grid;grid-template-columns:1.4fr 1fr;gap:16px}
.svc-extra>.mock:only-child{grid-column:1/-1}
@keyframes you-move{from{left:50%;top:50%;opacity:0}}
@keyframes grow-y{from{transform:scaleY(0)}}
@keyframes draw{from{stroke-dashoffset:1}}
@keyframes deal{from{opacity:0;transform:translateY(70px) rotate(0deg) scale(.9)}}
@keyframes blink{50%{opacity:.25}}

/* Strategy · positioning map — competitors appear, then "You" moves to the space nobody owns */
.m-map{position:relative;min-height:320px}
.ax{position:absolute;background:var(--line)}
.ax-x{left:7%;right:7%;top:50%;height:1px}.ax-y{top:12%;bottom:12%;left:50%;width:1px}
.ax-l{position:absolute;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.l-top{top:14px;left:50%;translate:-50% 0}.l-bottom{bottom:14px;left:50%;translate:-50% 0}
.l-left{left:16px;top:50%;translate:0 -180%}.l-right{right:16px;top:50%;translate:0 -180%}
.dot{position:absolute;width:14px;height:14px;border-radius:50%;background:#f2eee84d;translate:-50% -50%}
.c1{left:30%;top:64%}.c2{left:38%;top:32%}.c3{left:62%;top:72%}.c4{left:24%;top:40%}.c5{left:57%;top:58%}
.dot.you{display:grid;place-items:center;width:48px;height:48px;left:77%;top:25%;font:600 11px var(--sans);color:#140a00;background:var(--action)}
.js .m-map .ax{animation:grow 700ms var(--ease-out) both}
.js .m-map .ax-l{animation:rise 500ms var(--ease-out) .3s both}
.js .m-map .dot{animation:pop 400ms var(--ease-out) both}
.js .c1{animation-delay:.5s}.js .c2{animation-delay:.6s}.js .c3{animation-delay:.7s}.js .c4{animation-delay:.8s}.js .c5{animation-delay:.9s}
.js .m-map .dot.you{animation:you-move 1.3s var(--ease-in-out) 1.2s both,ping 2.4s ease-out 2.6s infinite}

/* Strategy · audience personas */
.m-personas{justify-content:center}
.persona{display:grid;grid-template-columns:44px 1fr auto;align-items:center;gap:8px 14px;padding:14px;border-radius:12px;background:var(--ink-3);border:1px solid var(--line)}
.persona i{grid-row:span 2;width:44px;height:44px;border-radius:50%;background:linear-gradient(135deg,hsl(var(--h) 28% 72%),hsl(var(--h) 18% 32%))}
.persona .m-line{grid-column:2}
.persona em{grid-row:1/span 2;grid-column:3;font-style:normal;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--ember)}
.js .persona{animation:rise 500ms var(--ease-out) both}
.js .persona:nth-child(2){animation-delay:.2s}.js .persona:nth-child(3){animation-delay:.4s}
.js .persona .m-line{transform-origin:left;animation:grow 700ms var(--ease-out) .6s both}

/* Content · a film strip of real work rolling past */
.m-film{padding:0;min-height:0;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.film-track{display:flex;gap:12px;width:max-content;padding:20px 6px}
.js .film-track{animation:marquee 45s linear infinite}
.film-track img,.film-video{flex:none;height:clamp(170px,18vw,250px);border-radius:10px}
.film-track>img{aspect-ratio:4/5;width:auto;object-fit:cover;margin-right:0}
.film-video{position:relative;display:block}
.film-video img{height:100%;width:auto;aspect-ratio:16/9;object-fit:cover;border-radius:10px}
.film-video svg{position:absolute;left:50%;top:50%;width:54px;height:54px;padding:16px 14px 16px 18px;translate:-50% -50%;border-radius:50%;background:#0e0e0fcc;fill:var(--ivory)}

/* Performance · a live dashboard: the curve draws, the bars climb */
.m-dash{gap:18px}
.dash-head{display:flex;justify-content:space-between;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.live{display:flex;align-items:center;gap:8px;color:var(--ember)}
.live i{width:7px;height:7px;border-radius:50%;background:var(--action)}
.js .live i{animation:blink 1.4s ease-in-out infinite}
.dash-line{width:100%;height:140px;overflow:visible}
.dash-line path{fill:none;stroke:var(--action);stroke-width:2.5;stroke-linecap:round;vector-effect:non-scaling-stroke;stroke-dasharray:1}
.js .dash-line path{animation:draw 1.8s var(--ease-out) .3s both}
.dash-bars{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;height:130px}
.dash-bars div{display:flex;flex-direction:column;justify-content:flex-end;gap:8px}
.dash-bars span{display:block;height:calc(var(--v) * 100px);border-radius:8px 8px 3px 3px;background:linear-gradient(to top,#e6d3b026,var(--action));transform-origin:bottom}
.dash-bars small{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.js .dash-bars span{animation:grow-y 900ms var(--ease-out) both}
.js .dash-bars div:nth-child(1) span{animation-delay:.9s}.js .dash-bars div:nth-child(2) span{animation-delay:1.05s}.js .dash-bars div:nth-child(3) span{animation-delay:1.2s}.js .dash-bars div:nth-child(4) span{animation-delay:1.35s}

/* Design · a fanned-out wall of design work */
.m-wall{flex-direction:row;align-items:center;justify-content:center;min-height:320px;padding:40px 20px}
.m-wall img{width:clamp(110px,13vw,180px);aspect-ratio:4/5;object-fit:cover;border-radius:10px;margin-left:-28px;box-shadow:0 20px 40px #000b;transform:rotate(var(--r)) translateY(var(--y));transition:transform 400ms var(--ease-out)}
.m-wall img:first-child{margin-left:0}
.m-wall img:nth-child(1){--r:-10deg;--y:14px}.m-wall img:nth-child(2){--r:-5deg;--y:0px}.m-wall img:nth-child(3){--r:0deg;--y:-10px;z-index:1}.m-wall img:nth-child(4){--r:5deg;--y:0px}.m-wall img:nth-child(5){--r:10deg;--y:14px}
.js .m-wall img{animation:deal 700ms var(--ease-out) both}
.js .m-wall img:nth-child(2){animation-delay:.1s}.js .m-wall img:nth-child(3){animation-delay:.2s}.js .m-wall img:nth-child(4){animation-delay:.3s}.js .m-wall img:nth-child(5){animation-delay:.4s}

/* Websites · the same site on a laptop and a phone */
.m-devices{flex-direction:row;align-items:flex-end;justify-content:center;gap:clamp(14px,3vw,36px);min-height:320px;padding:34px 20px}
.laptop{width:min(520px,68%)}
.laptop .screen{aspect-ratio:16/10;border:8px solid #2a2725;border-bottom-width:12px;border-radius:12px 12px 0 0;background:var(--ink);overflow:hidden;display:flex;flex-direction:column}
.laptop .base{height:12px;margin:0 -9%;border-radius:0 0 14px 14px;background:linear-gradient(#3a3633,#1b1a18)}
.site-hero{position:relative;flex:1;display:grid;grid-template-columns:repeat(4,1fr);gap:3px;padding:3px;overflow:hidden}
.site-hero img{width:100%;height:100%;object-fit:cover;filter:brightness(.42) sepia(.4);border-radius:2px}
.site-hero b{position:absolute;inset:0;display:grid;place-items:center;text-align:center;font-weight:500;font-size:clamp(11px,1.5vw,20px);line-height:1.15;letter-spacing:-.02em;color:var(--ivory)}
.site-row{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;padding:8px}
.site-row span{height:24px;border-radius:4px;background:#f2eee814}
.phone{width:min(132px,22%)}
.phone .screen{aspect-ratio:9/19;border:6px solid #2a2725;border-radius:20px;background:var(--ink);overflow:hidden;display:flex;flex-direction:column;gap:7px;padding-bottom:8px}
.phone .site-hero{flex:none;height:46%;grid-template-columns:1fr}
.phone .m-line{margin:0 8px;width:auto}
.phone .site-row{grid-template-columns:1fr 1fr;padding:0 8px}
.js .laptop{animation:rise 700ms var(--ease-out) both}
.js .phone{animation:rise 700ms var(--ease-out) .35s both}
.js .site-hero img{animation:pop 500ms var(--ease-out) both}
.js .site-hero img:nth-child(2){animation-delay:.1s}.js .site-hero img:nth-child(3){animation-delay:.2s}.js .site-hero img:nth-child(4){animation-delay:.3s}
.js .site-hero b{animation:wipe 800ms var(--ease-out) .7s both}
.js .site-row span{animation:pop 400ms var(--ease-out) 1.1s both}

/* Design visuals: the SPF carousel as a slide sheet, and the Momentum halftone series */
.m-slides{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding:18px}
.m-slides img{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:10px}
.js .m-slides img{animation:pop 500ms var(--ease-out) both}
.js .m-slides img:nth-child(2){animation-delay:.1s}.js .m-slides img:nth-child(3){animation-delay:.2s}.js .m-slides img:nth-child(4){animation-delay:.3s}.js .m-slides img:nth-child(5){animation-delay:.4s}.js .m-slides img:nth-child(6){animation-delay:.5s}
.m-series{flex-direction:row;gap:12px;padding:18px;align-items:stretch}
.m-series img{flex:1;min-width:0;aspect-ratio:4/5;object-fit:cover;border-radius:12px;box-shadow:0 18px 40px #000b}
.js .m-series img{animation:rise 700ms var(--ease-out) both}
.js .m-series img:nth-child(2){animation-delay:.18s}.js .m-series img:nth-child(3){animation-delay:.36s}

/* Desktop scroll stories: each service pins and reveals headline -> keywords -> boxes one at a time */
@media (min-width:901px){
  .svc.staged{display:block;height:calc(100svh + var(--steps) * 72svh);padding:0;border-top:1px solid var(--line)}
  .stage-pin{position:sticky;top:84px;height:calc(100svh - 104px);display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(28px,4vw,64px);align-items:center}
  .staged .svc-extra,.staged .perf-grid{display:contents}
  .stage-pin>.svc-text{grid-area:1/1}
  .js .staged .stage-pin .st-panel{grid-area:1/2;align-self:center;width:100%;max-height:100%;opacity:0;visibility:hidden;transform:translateY(44px) scale(.97);transition:opacity 500ms var(--ease-out),transform 700ms var(--ease-out),visibility 0s linear 700ms}
  .js .staged .stage-pin .st-panel.st-on{opacity:1;visibility:visible;transform:none;transition:opacity 500ms var(--ease-out),transform 700ms var(--ease-out),visibility 0s}
  .js .staged .stage-pin .st-item{opacity:0;transform:translateY(26px);transition:opacity 500ms var(--ease-out),transform 650ms var(--ease-out)}
  .js .staged .stage-pin .st-item.st-on{opacity:1;transform:none}
  .js .staged .stage-pin>.svc-text>h3 .w{display:inline-block;opacity:0;transform:translateY(.4em);filter:blur(8px);transition:opacity 450ms var(--ease-out),transform 600ms var(--ease-out),filter 600ms var(--ease-out)}
  .js .staged .stage-pin>.svc-text>h3 .w.in{opacity:1;transform:none;filter:none}
  .js .staged .tiles li{opacity:0;transform:translateY(12px);transition:opacity 400ms var(--ease-out),transform 500ms var(--ease-out)}
  .js .staged .tiles.st-on li{opacity:1;transform:none}
  .js .staged .tiles.st-on li:nth-child(2){transition-delay:.09s}.js .staged .tiles.st-on li:nth-child(3){transition-delay:.18s}.js .staged .tiles.st-on li:nth-child(4){transition-delay:.27s}.js .staged .tiles.st-on li:nth-child(5){transition-delay:.36s}.js .staged .tiles.st-on li:nth-child(6){transition-delay:.45s}
  .staged .growth{height:auto}
  .staged .growth-pin{position:relative;top:0;height:min(560px,calc(100svh - 150px));min-height:0}
  .staged .perf-item{max-height:100%}
  .staged .m-map{min-height:min(420px,calc(100svh - 180px))}
  /* Fill the stage: centred menu, taller boxes, larger headline */
  .services .svc-layout{align-items:start}
  .services .svc-nav{top:calc(50svh - 130px)}
  .staged .stage-pin{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,4vw,72px)}
  .staged .stage-pin>.svc-text>h3{font-size:clamp(34px,3.4vw,60px);margin-bottom:24px}
  .staged .tiles{gap:10px}.staged .tiles li{padding:10px 16px 10px 13px}.staged .tiles span{font-size:14.5px}.staged .tiles svg{width:18px;height:18px}
  .js .staged .stage-pin .st-panel{min-height:min(620px,calc(100svh - 190px));justify-content:center;align-content:center}
  .staged .perf-item .mock{min-height:0}
  .staged .perf-item h3{font-size:clamp(22px,1.9vw,30px);line-height:1.15;margin-bottom:14px}
  .staged .m-devices{padding:40px 32px}.staged .laptop{width:min(640px,74%)}.staged .phone{width:min(160px,22%)}
  .staged .m-film .film-track img,.staged .film-video{height:clamp(220px,26vh,320px)}
  .staged .m-grid{gap:10px}.staged .m-plan{gap:14px}.staged .m-plan li{padding:16px 18px;font-size:15px}
  .staged .m-wall img{width:clamp(100px,9.5vw,160px);margin-left:-22px}
  .staged .m-wall{padding:20px 10px}
  .staged .stage-pin>.svc-text{position:relative;z-index:2}
  .staged .m-series img{aspect-ratio:4/5;height:auto}
  /* Design visuals float on the page: no box behind them */
  .staged .m-series,.staged .m-wall,.staged .m-slides{background:none;border:0;box-shadow:none}
  .staged .m-series{align-items:center;padding:0}
  /* Details inside a box arrive one by one with the scroll (site.js adds .sub-in) */
  .js .staged .stage-pin [data-sub]{opacity:0;transform:translateY(18px) scale(.96);transition:opacity 450ms var(--ease-out),transform 550ms var(--ease-out);animation:none!important}
  .js .staged .stage-pin [data-sub].sub-in{opacity:1;transform:none}
  .js .staged .stage-pin .m-wall img[data-sub]{transform:translateY(70px) rotate(0deg)}
  .js .staged .stage-pin .m-wall img[data-sub].sub-in{transform:rotate(var(--r)) translateY(var(--y))}
  .js .staged .stage-pin .st-panel.m-devices{min-height:0}
}
@media (max-width:900px){
  .st-item,.st-panel,.js .staged .tiles li{opacity:1!important;visibility:visible!important;transform:none!important}
}
/* 05 · Studios flip cards */
.studios{padding:clamp(60px,10vh,120px) 0 clamp(110px,16vh,180px)}
.cards{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;padding:0 var(--gutter);max-width:1500px;margin:0 auto}
.card{display:block;width:100%;aspect-ratio:3/4.2;perspective:1200px;text-align:left}
.card-inner{position:relative;display:block;width:100%;height:100%;transform-style:preserve-3d;transition:transform 640ms var(--ease-in-out)}
.face{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:space-between;padding:22px;border-radius:16px;border:1px solid var(--line);-webkit-backface-visibility:hidden;backface-visibility:hidden}
.front{background:radial-gradient(circle at 80% 0%,#e6d3b026,transparent 55%),var(--ink-2)}
.front{overflow:hidden}
.card-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.2;filter:grayscale(.35);transition:opacity 400ms ease,transform 700ms var(--ease-out)}
.front::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#16151400 30%,#161514e6 88%);pointer-events:none}
.front .num,.front .name{position:relative;z-index:1}
.front .num{font-size:12px;letter-spacing:.2em;color:var(--action)}
.front .name{font-weight:500;font-size:clamp(18px,1.5vw,24px);line-height:1.15;letter-spacing:-.02em}
.back{transform:rotateY(180deg);background:var(--sand);color:var(--ink);font-size:15px;line-height:1.5}
.back small{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#5a5249}
.card[aria-pressed=true] .card-inner{transform:rotateY(180deg)}
.card:active .card-inner{scale:.98}

/* 05b · Partners — infinite logo loop */
.partners{padding:clamp(60px,10vh,110px) 0;border-top:1px solid var(--line);text-align:center;overflow:hidden}
.marquee{-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marquee-track{display:flex;align-items:center;width:max-content;margin:0;padding:10px 0;list-style:none;animation:marquee 44s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track li{flex:none;display:flex;align-items:center;height:84px;padding:0 clamp(20px,2.6vw,40px)}
.marquee-track img{height:100%;width:auto;filter:brightness(0) invert(1);opacity:.55;transition:opacity 250ms ease}
.wordmark{font-weight:600;color:var(--ivory);opacity:.55;white-space:nowrap;transition:opacity 250ms ease}
.wm-univers{font-size:20px;letter-spacing:.32em;font-weight:500}
.wm-fleming{font-size:24px;letter-spacing:.08em;font-weight:600}
@keyframes marquee{to{transform:translateX(-50%)}}

/* 06 · Builder */
.build{padding:clamp(110px,16vh,180px) 0;background:var(--ink-2);border-block:1px solid var(--line)}
.builder{display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(24px,4vw,64px);padding:0 var(--gutter);max-width:1500px;margin:0 auto;align-items:start}
.options{display:grid;grid-template-columns:1fr 1fr;gap:34px 28px}
fieldset{border:0;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
legend{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);padding:0;margin-bottom:12px}
fieldset label{position:relative;display:block}
fieldset input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
fieldset label span{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:14px 18px;border:1px solid var(--line);border-radius:12px;font-size:15px;transition:background-color 200ms ease,border-color 200ms ease,color 200ms ease,transform 160ms var(--ease-out)}
fieldset label span::after{content:'+';font-size:18px;color:var(--muted);transition:transform 200ms var(--ease-out),color 200ms ease}
fieldset input:checked+span{background:#e6d3b01c;border-color:var(--action)}
fieldset input:checked+span::after{transform:rotate(45deg);color:var(--action)}
fieldset input:focus-visible+span{outline:2px solid var(--action);outline-offset:3px}
fieldset label:active span{transform:scale(.98)}
.summary{position:sticky;top:110px;padding:28px;border-radius:18px;background:var(--ink);border:1px solid var(--line)}
.phases{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;margin-bottom:22px}
.phases span{font-size:10px;letter-spacing:.06em;color:var(--muted);padding-top:10px;border-top:3px solid var(--line);transition:border-color 260ms ease,color 260ms ease}
.phases span.on{border-color:var(--action);color:var(--ivory)}
.count{margin:0 0 10px;color:var(--muted);font-size:14px}.count strong{font-weight:500;font-size:40px;color:var(--ivory);margin-right:6px}
.picked{list-style:none;margin:0 0 22px;padding:0;font-size:14px;max-height:220px;overflow:auto;overscroll-behavior:contain}
.picked li{padding:8px 0;border-bottom:1px solid var(--line);animation:flow-in 240ms var(--ease-out)}
.picked .empty{color:var(--muted);border:0;animation:none}
.goal{display:block;font-size:13px;color:var(--muted);margin-bottom:22px}
.goal textarea{display:block;width:100%;margin-top:8px;padding:12px 14px;border-radius:10px;border:1px solid var(--line);background:var(--ink-2);font-size:16px;resize:vertical}
.note{font-size:12px;color:var(--muted);margin:14px 0 0}

/* 07 · Contact */
.contact{padding:clamp(130px,22vh,240px) var(--gutter);text-align:center;background:radial-gradient(circle at 50% 120%,#e6d3b038,transparent 60%)}
.contact h2{font-size:clamp(38px,6vw,92px);margin-bottom:44px}

/* Footer */
footer{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;padding:70px var(--gutter) max(28px,env(safe-area-inset-bottom));border-top:1px solid var(--line);font-size:14px;color:#c9c3ba}
footer h3{font:500 11px var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin:6px 0 14px}
footer p{margin:0;line-height:1.9}
.foot-brand p{margin-top:16px;color:var(--muted)}
.legal{grid-column:1/-1;display:flex;justify-content:space-between;padding-top:26px;border-top:1px solid var(--line);font-size:12px;color:var(--muted)}

/* Viewer */
.viewer{width:100%;height:100%;max-width:none;max-height:none;margin:0;padding:0;border:0;background:#0b0b0cf7;color:var(--ivory);overflow:hidden}
.viewer[open]{display:grid;grid-template-rows:auto 1fr;animation:viewer-in 260ms var(--ease-out)}
@keyframes viewer-in{from{opacity:0;transform:scale(.97)}}
.viewer::backdrop{background:#000a}
.viewer-bar{display:flex;align-items:center;gap:20px;padding:max(18px,env(safe-area-inset-top)) var(--gutter) 14px}
.viewer-title{font-weight:500;font-size:22px;margin:0;flex:1}
.viewer-count{margin:0;font-size:13px;color:var(--muted)}
.viewer-close{font-size:12px;letter-spacing:.2em;text-transform:uppercase;padding:12px 0}
.viewer-track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior:contain;scrollbar-width:none;outline:none}
.viewer-track::-webkit-scrollbar{display:none}
.viewer-track>*{margin:0;flex:0 0 100%;scroll-snap-align:center;display:grid;place-items:center;padding:0 var(--gutter) max(24px,env(safe-area-inset-bottom))}
.viewer-track img,.viewer-track video{max-height:calc(100svh - 120px);width:auto;border-radius:10px}
.viewer-nav{position:absolute;top:50%;width:52px;height:52px;border-radius:50%;background:#1f1d1bcc;border:1px solid var(--line);font-size:18px;transition:transform 160ms var(--ease-out),opacity 200ms ease}
.viewer-nav.prev{left:var(--gutter)}.viewer-nav.next{right:var(--gutter)}
.viewer-nav:active{transform:scale(.94)}
.viewer-nav:disabled{opacity:0;pointer-events:none}
.viewer.single .viewer-nav{display:none}

/* Entrances (only when JS is running, so content never stays hidden) */
.js [data-reveal]{opacity:0;transform:translateY(24px);transition:opacity 700ms var(--ease-out),transform 700ms var(--ease-out);transition-delay:calc(var(--i,0)*60ms)}
.js [data-reveal].in{opacity:1;transform:none}

/* Hover — only where a precise pointer can hover */
@media (hover:hover) and (pointer:fine){
  .pill:hover{box-shadow:0 0 30px #e6d3b070}
  .pill:hover span{transform:translate(3px,-3px)}
  .hero-nav a:hover::after{transform:scaleX(1);transform-origin:left}
  .case-media:hover img,.case-media:hover video{transform:scale(1.04)}
  .card:hover .card-inner{transform:rotateY(180deg)}
  fieldset label:hover span{border-color:#f2eee855}
  .sector:hover{border-color:#e6d3b055;background:#1d1b19}
  .tiles li:hover{border-color:#e6d3b055;transform:translateY(-3px)}
  .m-wall img:hover{transform:rotate(0) translateY(-18px) scale(1.06);z-index:2}
  .m-film:hover .film-track{animation-play-state:paused}
  .marquee-track li:hover img,.wordmark:hover{opacity:1}
  footer a:hover{color:var(--ivory)}
}

/* Mid widths */
@media (max-width:1100px){
  .sector-grid{grid-template-columns:1fr 1fr}
  .svc-layout{grid-template-columns:1fr}
  .svc-nav{position:sticky;top:96px;z-index:5;flex-direction:row;overflow-x:auto;scrollbar-width:none;border-left:0;border-bottom:1px solid var(--line);background:var(--ink-2);margin:0 calc(var(--gutter)*-1);padding:0 var(--gutter)}
  .svc-nav::-webkit-scrollbar{display:none}
  .svc-nav a{flex:none;margin:0 0 -1px;padding:12px 14px;border-left:0;border-bottom:2px solid transparent;white-space:nowrap;font-size:14px}
  .svc{grid-template-columns:1fr;scroll-margin-top:150px}
  .svc:first-child{padding-top:clamp(36px,6vh,60px)}
  .cards{grid-template-columns:repeat(3,1fr)}
  footer{grid-template-columns:1fr 1fr}
}
/* Phones */
@media (max-width:700px){
  .side-label{display:none}
  .hero{height:250svh}
  .fresco-track img{width:36vw}
  .hero-nav{gap:4px 22px}
  .hero-nav a{font-size:11px;letter-spacing:.18em}
  .ap-scene{padding:96px var(--gutter) 96px;gap:24px}
  .ap-count{top:84px}
  .ap-head h3{font-size:clamp(32px,10vw,46px)}
  .ap-card{width:40vw;min-height:120px;padding:16px}.ap-card svg{width:26px;height:26px}.ap-card span{font-size:14px}
  .ap-type b{font-size:44px}.ap-mark img{width:52px;height:52px}
  .ap-media{width:27vw}.ap-visual>.ap-media.big{width:56vw}
  .ap-visual{gap:10px}.ap-arrow{display:none}
  .ap-points{left:50%;top:auto;bottom:28px;translate:-50% 0;flex-direction:row}.ap-points li{flex-direction:row}.ap-points li+li::before{width:36px;height:2px;transform:scaleX(0);transform-origin:left}
  .mock{min-height:0;padding:16px}
  .mstations{left:var(--gutter);right:var(--gutter);width:auto;top:auto;bottom:84px;height:auto;align-items:end}
  .ms-title{font-size:28px;margin-bottom:10px}
  .ms-text{font-size:14px;margin-bottom:14px}
  .ms-points,.mtimeline{display:none}
  .mtag{font-size:10px;padding:6px 10px}
  .mthumb{width:64px}
  .perf-grid,.sector-grid{grid-template-columns:1fr}
  .svc-extra{grid-template-columns:1fr}
  .growth{height:260svh}.growth-pin{top:132px;height:calc(100svh - 150px);min-height:0;gap:14px}.g-main{grid-template-columns:1fr;gap:10px}.g-num{font-size:48px}.g-stage{font-size:24px}.g-sub{font-size:13px;margin-top:6px}.g-funnel{grid-template-columns:1fr 1fr;gap:8px}.g-funnel li{padding:10px 12px}
  .tiles{grid-template-columns:1fr 1fr}
  .m-map{min-height:260px}
  .m-wall{min-height:220px;padding:24px 10px}.m-wall img{width:28vw;margin-left:-8vw}
  .m-devices{min-height:0;padding:20px 10px}
  .perf-item{padding:0}
  .perf-item .mock{min-height:0}
  .m-plan li{grid-template-columns:24px 1fr;}
  .m-plan li .m-line{display:none}
  .marquee-track li{height:58px}
  .svc-nav{top:88px}
  .cards{grid-template-columns:1fr 1fr;gap:10px}
  .face{padding:16px}.back{font-size:13px}
  .builder,.options{grid-template-columns:1fr}
  .summary{position:static}
  footer{grid-template-columns:1fr}
  .legal{flex-direction:column;gap:8px}
  .viewer-nav{display:none}
}

/* Reduced motion: keep fades that aid comprehension, drop movement */
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .hero{height:auto}.hero-pin{position:relative}
  .growth{height:auto}.growth-pin{position:relative;top:0;height:auto}
  .motion{height:auto}.motion-pin{position:relative}
  .mtag,.mthumb{animation:none}
  .js .mock *,.js .mock *::before,.js .mock *::after{animation:none!important}
  .approach{height:auto}.approach-pin{position:relative;height:auto}
  .ap-scene,.ap-scene.past{position:relative;opacity:1;visibility:visible;transform:none;padding:80px var(--gutter)}.ap-visual>*{opacity:1;transform:none}.ap-intro .w,.ap-intro .eyebrow{opacity:1;transform:none;filter:none}.ap-count{position:static}.ap-points{display:none}
  .js [data-reveal]{transform:none;transition:opacity 300ms ease}
  .card-inner{transition:none}
  .card .back{transform:none;opacity:0;transition:opacity 200ms ease}
  .card[aria-pressed=true] .card-inner{transform:none}.card[aria-pressed=true] .back{opacity:1}
  .viewer[open]{animation:fade 200ms ease}
  .fresco-track{animation:none}
  .marquee{-webkit-mask-image:none;mask-image:none}
  .marquee-track{animation:none;width:auto;flex-wrap:wrap;justify-content:center;padding:0 var(--gutter)}
  .marquee-track [aria-hidden]{display:none}
  .ap-scene,.ap-visual>*,.case-media img,.case-media video,.pill,.pill span{transition:none}
  @keyframes fade{from{opacity:0}}
}
@media (prefers-reduced-motion:reduce) and (hover:hover) and (pointer:fine){
  .card:hover .card-inner{transform:none}.card:hover .back{opacity:1}
}

/* Idle scroll cue: an animated mouse that appears after a few seconds without scrolling */
.scroll-cue{position:fixed;left:50%;bottom:clamp(20px,4vh,40px);z-index:30;display:flex;flex-direction:column;align-items:center;gap:10px;translate:-50% 0;opacity:0;transform:translateY(14px);transition:opacity 500ms var(--ease-out),transform 600ms var(--ease-out);pointer-events:none}
.scroll-cue.show{opacity:1;transform:none}
.sc-mouse{width:26px;height:40px;border:2px solid var(--ember);border-radius:14px;display:flex;justify-content:center;padding-top:7px;background:#0e0e0f99;box-shadow:0 0 22px #e6d3b033}
.sc-mouse i{width:4px;height:8px;border-radius:2px;background:var(--ember);animation:sc-wheel 1.6s var(--ease-out) infinite}
.scroll-cue.show .sc-mouse{animation:sc-bob 2s ease-in-out infinite}
.sc-text{font-size:10.5px;font-weight:600;letter-spacing:.24em;text-transform:uppercase;color:var(--ember);text-shadow:0 1px 8px #000}
@keyframes sc-wheel{0%{opacity:0;transform:translateY(-3px)}30%{opacity:1}100%{opacity:0;transform:translateY(12px)}}
@keyframes sc-bob{50%{translate:0 6px}}
@media (prefers-reduced-motion:reduce){.sc-mouse i,.scroll-cue.show .sc-mouse{animation:none}}
/* Smooth scrolling (Lenis) */
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-smooth [data-lenis-prevent]{overscroll-behavior:contain}
.lenis.lenis-stopped{overflow:hidden}
/* Services navigation: big counter, current service and a rail of points (replaces the text list) */
.services .svc-rail{position:sticky;top:calc(50svh - 190px);align-self:start;display:flex;flex-direction:column;align-items:flex-start;gap:16px;border-left:0}
.svc-rail .ap-count{position:static}
.svc-current{margin:0 0 10px;max-width:200px;font-size:14px;font-weight:500;line-height:1.35;color:var(--ember)}
.svc-current.tick,.svc-count b.tick{animation:rise 450ms var(--ease-out)}
.svc-rail .ap-points{position:static;translate:none;margin-left:8px}
.svc-points a{display:block;padding:0;margin:0;border:0;width:14px;height:14px;border-radius:50%;background:var(--action);opacity:.3;transition:opacity 400ms ease,transform 500ms var(--ease-out),box-shadow 400ms ease}
.svc-points li.seen a{opacity:1}
.svc-points li.on a{transform:scale(1.6);box-shadow:0 0 0 5px #e6d3b026,0 0 18px #e6d3b0aa}
.svc-points li+li::before{opacity:.2;transform:none;background:#f2eee8}
.svc-points li.seen+li.seen::before{opacity:1;background:var(--action)}
@media (hover:hover) and (pointer:fine){.svc-points a:hover{opacity:1}}
@media (max-width:1100px){.svc-rail{display:none}}
/* Brief builder: guide cursor that shows people what to do */
.options{position:relative}
.guide{position:absolute;left:var(--gx,40px);top:var(--gy,40px);z-index:3;pointer-events:none;opacity:0;transition:opacity 400ms ease}
.guide.show{opacity:1}
.guide svg{display:block;width:30px;height:30px;fill:var(--ivory);stroke:#0e0e0f;stroke-width:1.3;stroke-linejoin:round;filter:drop-shadow(0 6px 12px #000b);animation:guide-move 3.4s var(--ease-in-out) infinite}
.guide::before{content:'';position:absolute;left:-12px;top:-12px;width:28px;height:28px;border-radius:50%;border:2px solid var(--action);opacity:0;animation:guide-ripple 3.4s ease-out infinite}
.guide-tip{position:absolute;left:34px;top:30px;white-space:nowrap;padding:8px 14px;border-radius:999px;background:var(--action);color:#140a00;font-size:12.5px;font-weight:600;box-shadow:0 10px 24px #000a;animation:guide-tip 3.4s ease infinite}
@keyframes guide-move{0%{transform:translate(90px,80px);opacity:0}14%{opacity:1}42%{transform:translate(0,0)}48%{transform:translate(0,0) scale(.8)}54%,84%{transform:translate(0,0) scale(1);opacity:1}100%{transform:translate(0,0);opacity:0}}
@keyframes guide-ripple{0%,46%{opacity:0;transform:scale(.3)}50%{opacity:1;transform:scale(.6)}78%,100%{opacity:0;transform:scale(1.9)}}
@keyframes guide-tip{0%,44%{opacity:0;transform:translateY(6px)}56%,86%{opacity:1;transform:none}100%{opacity:0}}
fieldset label span.hint{border-color:var(--action);box-shadow:0 0 0 4px #e6d3b01f}
@media (prefers-reduced-motion:reduce){.guide svg,.guide::before,.guide-tip{animation:none}.guide svg{transform:none}}
/* Contact details */
.details{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:14px 16px;margin-top:10px}
.details-title{grid-column:1/-1;margin:0 0 4px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.details label{display:flex;flex-direction:column;gap:7px;font-size:13px;color:var(--muted)}
.details input{padding:13px 15px;border-radius:12px;border:1px solid var(--line);background:var(--ink);color:var(--ivory);font-size:16px;transition:border-color 200ms ease}
.details input:focus{outline:none;border-color:var(--action)}
.details input:user-invalid{border-color:#e08a7a}
@media (max-width:700px){.details{grid-template-columns:1fr}}
/* Brief builder title: small label over a big three-step line (same style as the hero caption) */
.build-head h2{margin:0;font-weight:500;font-size:clamp(34px,5vw,72px);line-height:1.08;letter-spacing:-.025em;max-width:18ch}
.build-head h2 span{display:block;font:500 12px var(--sans);letter-spacing:.24em;text-transform:uppercase;color:var(--ember);margin-bottom:16px}

/* Performance headline: "get customers." stays on one line */
.nobr{white-space:nowrap}
#svc-performance h3{font-size:clamp(26px,2.3vw,36px)}
@media (min-width:901px){
  .staged#svc-performance .stage-pin>.svc-text>h3{font-size:clamp(30px,2.9vw,50px)}
  /* Social ads: the phone is tall, so it sits beside its text instead of above it (it was cut off at the top) */
  .js .staged .stage-pin #svc-social-ads.st-panel{flex-direction:row;align-items:center;gap:clamp(24px,3vw,48px);min-height:0}
  .staged #svc-social-ads .mock{order:0;flex:0 0 auto}
  .staged #svc-social-ads .m-phone.ig{width:min(270px,calc((100svh - 220px) / 1.9))}
  .staged #svc-social-ads .svc-text{margin-top:0;flex:1;min-width:0}
}
/* Contact details live inside the "Your brief" box, between the goal and the send button */
.summary{top:90px}
.summary .details{grid-template-columns:1fr 1fr;gap:12px;margin:0 0 22px}
.summary .details-title{font-size:13px;letter-spacing:0;text-transform:none}
.summary .details label{gap:6px;font-size:12.5px}
.summary .details input{padding:10px 12px;border-radius:10px;background:var(--ink-2);font-size:15px;width:100%;min-width:0}
/* ---------- Phone & tablet pass ---------- */
@media (max-width:1100px){
  /* Services: the counter becomes a slim sticky bar under the header instead of a big block over the content */
  .services .svc-rail{display:flex;position:sticky;top:62px;z-index:6;flex-direction:row;align-items:center;gap:12px;margin:0 calc(var(--gutter) * -1);padding:10px var(--gutter);background:#161514f0;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
  .svc-rail .ap-count{font-size:12px;gap:4px;flex:none}
  .svc-rail .ap-count b{font-size:22px}
  .svc-current{margin:0;max-width:none;flex:1;min-width:0;font-size:13px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
  .svc-rail .ap-points{flex-direction:row;margin:0;flex:none}
  .svc-rail .ap-points li{flex-direction:row}
  .svc-rail .ap-points li+li::before{width:10px;height:2px}
  .svc-points a{width:8px;height:8px}
  .svc-points li.on a{transform:scale(1.4);box-shadow:0 0 0 3px #e6d3b026,0 0 10px #e6d3b0aa}
  .svc{scroll-margin-top:130px}
}
@media (max-width:700px){
  .site-header{padding-top:max(16px,env(safe-area-inset-top));padding-bottom:12px}
  .logo img{width:140px}
  .services .svc-rail{top:54px}
  /* How we work: shorter scroll, circles higher and larger, smaller labels */
  .motion{height:400svh}
  .mo-stage{top:24%;bottom:18%}
  .mo-circle span{font-size:10px;letter-spacing:.14em}
  /* Campaign growth: sits below the header and the services bar */
  .growth-pin{top:110px;height:calc(100svh - 120px)}
  .g-chart{max-height:22svh}
  /* Section rhythm: less dead space between sections */
  .studios,.partners{padding-block:70px}
  .build{padding-block:80px}
  .contact{padding-block:110px}
  .section-head{margin-bottom:36px}
  .build-head h2{font-size:clamp(30px,8.6vw,40px)}
  /* Brief: bigger tap targets, details in one column */
  fieldset label span{padding:16px 18px;min-height:52px}
  .summary{padding:22px}
  .summary .details{grid-template-columns:1fr}
  .summary .pill{width:100%;justify-content:center}
  .lens-caption{left:var(--gutter);right:var(--gutter);max-width:none}
}/* Phones: once something is picked, a floating button jumps down to the brief summary */
.brief-jump{display:none}
@media (max-width:900px){
  .brief-jump:not([hidden]){position:fixed;z-index:30;left:50%;bottom:max(18px,env(safe-area-inset-bottom));display:flex;align-items:center;gap:6px;padding:14px 22px;border-radius:999px;background:var(--action);color:#140a00;font-size:14px;font-weight:600;white-space:nowrap;box-shadow:0 12px 30px #000c,0 0 22px #e6d3b040;translate:-50% 0;animation:jump-in 400ms var(--ease-out)}
  .brief-jump.away{opacity:0;pointer-events:none;translate:-50% 20px;transition:opacity 250ms ease,translate 300ms var(--ease-out)}
  .brief-jump b{font-weight:600}
  .brief-jump i{font-style:normal}
}
@keyframes jump-in{from{opacity:0;translate:-50% 20px}}
/* Hero caption: longer three-part line needs a wider measure */
.lens-caption{max-width:22ch}

/* Websites: the browser shows a real site scrolling down and back up (6s loop) */
.m-page.m-video{padding:0;gap:0}
.m-video video{display:block;width:100%;aspect-ratio:16/9;object-fit:cover;object-position:top}

/* Studio cards whose visual is the point (sketch sheet, open book): show it clearly, the bottom gradient keeps the title readable */
.card-bg.strong{opacity:.62;filter:none}

/* Arrows always render as text, never as emoji (iOS) */
.pill span,.case-open{font-variant-emoji:text}
/* Partner logos: smaller so more fit on screen */
.marquee-track li{height:56px;padding:0 clamp(16px,2vw,30px)}
.wm-univers{font-size:15px}.wm-fleming{font-size:18px}
@media (max-width:700px){
  .marquee-track li{height:32px;padding:0 14px}
  .wm-univers{font-size:11px}.wm-fleming{font-size:13px}
  /* Work: pinned on phones too, cases sized to fit the screen height */
  .pinned .work-pin{padding:76px 0 24px}
  .pinned .work-head{margin-bottom:18px}
  .pinned .work-head h2{font-size:30px}
  .pinned .case{flex-basis:min(70vw,42svh)}
  .pinned .case-meta{padding-top:12px}
  .pinned .case-meta p{display:none}
  .pinned .work-progress{margin-top:22px}
  /* How we work: tags sit above and below the circle instead of off the screen edges */
  .mfloat>*{translate:calc(-50% + var(--x) * var(--ms) * .5) calc(-50% + var(--y) * var(--ms) * 1.4)}
  .mtag{font-size:10px;padding:6px 11px;letter-spacing:.1em}
}
/* Footer addresses: country label above each studio */
.addr+.addr{margin-top:14px}
.addr b{display:block;font-weight:500;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--action)}

/* Laptop mock shows a single hero image now */
.laptop .site-hero{grid-template-columns:1fr}

/* Word-by-word title reveal (site.js adds .armed and .in) */
.word-reveal.armed .w{display:inline-block;opacity:0;transform:translateY(.4em);filter:blur(10px);transition:opacity 500ms var(--ease-out),transform 650ms var(--ease-out),filter 650ms var(--ease-out)}
.word-reveal.armed .w.in{opacity:1;transform:none;filter:none}

/* Services intro: full-screen title that stays put while its words arrive with the scroll */
.svc-intro{height:220svh}
.svc-intro-pin{position:sticky;top:0;height:100svh;margin-bottom:0;display:flex;flex-direction:column;justify-content:center}
.svc-intro h2{font-size:clamp(40px,7vw,112px);line-height:1.02}
.svc-intro .eyebrow.armed{opacity:0;transition:opacity 400ms ease}
.svc-intro .eyebrow.armed.in{opacity:1}
@media (prefers-reduced-motion:reduce){.svc-intro{height:auto}.svc-intro-pin{position:static;height:auto;margin-bottom:56px}}
/* Services intro: centred, two lines */
.svc-intro-pin{align-items:center;text-align:center}

/* Cookie consent: small corner card on desktop, slim bar on phones */
.consent{position:fixed;z-index:60;left:max(20px,env(safe-area-inset-left));bottom:max(20px,env(safe-area-inset-bottom));width:min(380px,calc(100vw - 40px));display:flex;flex-direction:column;gap:14px;padding:18px 18px 16px;border-radius:16px;background:#161514f2;-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border:1px solid var(--line);box-shadow:0 18px 50px #000b;font-size:13.5px;line-height:1.5;color:#d9d3ca;animation:consent-in 500ms var(--ease-out)}
.consent[hidden]{display:none}
.consent p{margin:0}
.consent p a{color:var(--ivory);text-decoration:underline;text-underline-offset:3px}
.consent-actions{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.consent-actions button{padding:11px 14px;border-radius:999px;border:1px solid var(--line);font-size:13.5px;font-weight:500;transition:background-color 200ms ease,border-color 200ms ease,transform 160ms var(--ease-out)}
.consent-actions button:active{transform:scale(.97)}
.consent-actions [data-consent="accepted"]{background:var(--action);border-color:var(--action);color:#140a00}
@media (hover:hover){.consent-actions [data-consent="declined"]:hover{border-color:#f2eee866;background:#f2eee80d}}
.consent.leaving{opacity:0;translate:0 12px;transition:opacity 220ms ease,translate 260ms var(--ease-out)}
@keyframes consent-in{from{opacity:0;translate:0 16px}}
.legal button{font-size:inherit;color:inherit;text-decoration:underline;text-underline-offset:3px}
.legal a[href="privacy.html"]{text-decoration:underline;text-underline-offset:3px}
@media (max-width:600px){
  .consent{left:12px;right:12px;bottom:max(12px,env(safe-area-inset-bottom));width:auto;flex-direction:row;align-items:center;gap:12px;padding:12px 12px 12px 16px;font-size:12.5px}
  .consent p{flex:1}
  .consent-actions{display:flex;flex-direction:column;gap:6px}
  .consent-actions button{padding:9px 16px;font-size:12.5px}
}
/* The floating brief button steps above the consent bar while it is open */
@media (max-width:900px){.consent-shown .brief-jump:not([hidden]){bottom:calc(var(--consent-h,0px) + max(18px,env(safe-area-inset-bottom)) + 12px)}}
@media (prefers-reduced-motion:reduce){.consent{animation:none}.consent.leaving{transition:none}}
/* Get in touch: always in the header, steps aside while the brief form is on screen */
.head-cta{position:absolute;right:max(var(--gutter),env(safe-area-inset-right));top:50%;translate:0 -50%;display:inline-flex;align-items:center;padding:11px 20px;border-radius:999px;background:var(--action);color:#140a00;font-size:14px;font-weight:600;letter-spacing:.01em;white-space:nowrap;box-shadow:0 8px 24px #0008;transition:opacity 250ms ease,scale 160ms var(--ease-out),background-color 200ms ease}
.head-cta .short{display:none}
.head-cta:active{scale:.96}
@media (hover:hover){.head-cta:hover{background:var(--ember)}}
.head-cta.away{opacity:0;pointer-events:none}
@media (max-width:600px){
  .head-cta{padding:8px 14px;font-size:12.5px}
  .head-cta .long{display:none}
  .head-cta .short{display:inline}
}
/* Language switch: top left, mirrors "Get in touch" on the right */
.lang{position:absolute;left:max(var(--gutter),env(safe-area-inset-left));top:50%;translate:0 -50%;display:flex;gap:2px;padding:3px;border-radius:999px;border:1px solid var(--line);background:#0e0e0fb3}
.lang a{padding:6px 10px;border-radius:999px;font-size:12px;font-weight:600;letter-spacing:.08em;color:var(--muted);transition:color 200ms ease,background-color 200ms ease}
.lang a[aria-current]{background:var(--ivory);color:#140a00}
@media (hover:hover){.lang a:not([aria-current]):hover{color:var(--ivory)}}
@media (max-width:600px){.lang a{padding:5px 8px;font-size:11px}}
/* Brief form: spam trap stays off screen; sending / sent states */
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.summary .pill[disabled]{opacity:.6;cursor:progress}
.note.ok{color:var(--action)}